Over the last two decades, social media has become a crucial part of our lives- and a major way for
multinationals, brands, social and film industries to reach new audiences every time with new and
interesting
content.
Day by day, as more users are being glued to social media platforms like Facebook, Snapchat, YouTube,
Instagram,
Twitter, Pinterest, turns out that many of them have become themselves the content creator, through
which they
curate and craft their own stories, reels, catchy and trending videos for others to see. This is how
Social
Media influencers were born and came into trend, and suddenly gained the attention of video production
companies
and influencer marketers.
Over the last five years, influencers are being offered to collaborate with social media marketers to
generate
awareness and are even successful in this strategy. Hence, influencer marketing has evolved on a major
scale and
simultaneously has turned into a hub of entrepreneurs. In spite of this, many small start-ups and
businesses
remain uncertain whether to invest in it as a channel or not.
Today, this influencer’s marketing is more accessible and in-demand than ever before, and more marketers have found this effective in achieving their aim. This trend has indirectly flourished the video-production industry with a bang on. They may not sometimes realize the fact, that these influencers have, in a way brought hope to many of their viewers in positive as well as negative ways.
What is Influencer Marketing? In order to understand influencer marketing, you need to understand influencers. A social media influencer is someone who has built or gathered a loyal following through their online content creation which they post and update their viewers regularly. The reason why many companies struggle with influencer marketing is not that the channel doesn’t work, it is mostly because their sponsored content is not planned and scripted efficiently, isn’t executed or authentically aligned with the audience and hence to take this platform on right track, video production companies are becoming a trend to establish these influencers in a better way, and to make them stars in their own ways.
A few of the enlisted goals of Influencer Marketing are:
- • Increase brand awareness
- • To improve brand factory
- • Drive lead generation
- • Reach new audiences
- • Generate change
https://medium.com/@ashita.verma2020/social-influencers-interconnection-with-marketing-companies-1a01a8d03e8f
Written by -
Ashita Verma
Content Intern
